About us
Page content
SAL 01 · UAE
Quiet elegance.
Every day.
Abayas that fit into your day.
Details that make them yours.

OUR STORY
Simple by design.
Personal in every detail.
Founded in the UAE by Sally Bassam, SAL 01 creates simple, elegant abayas to accompany your everyday moments. Pieces that complete your look with quiet confidence, without asking you to be anyone but yourself.
We believe elegance lives in the details: a clean cut, soft colours, and a length that feels right for you. Considered touches that make an everyday piece feel special.
A little closer to SAL 01.
Questions about a piece or finding your fit?
We would love to hear from you.
WhatsApp · +971 50 180 8890
sally.bassam11@gmail.com
Discover our latest designs on Instagram.
@sal.01.des